As we head into the crucial holiday season, Vertebrae’s recent consumer survey of more than 1,000 U.S. consumers found that the Web will remain a leading touchpoint for brands, as nearly 1 in 2 respondents (47.5%) do not feel safe shopping in stores. Close to two-thirds, 74%, said they now shop online at least weekly, with a third (34%) doing so at least once a day.
Furthermore, those who do visit brick-and-mortar locations report altering their behavior to reduce risk of transmission of COVID-19. In addition to minimizing contact at the point of sale, nearly 4 in 10 respondents said they practice no-touch browsing: 38% won’t try on apparel or accessories or test makeup, while 37% avoid touching merchandise unless they’re going to buy it. Read more….
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