Ecommerce websites and mobile commerce, or m-commerce, options aren’t an either/or situation. Both play different roles in the customer journey and cater to different audiences. What is essential is that you don’t overlook mobile experiences while designing the ecommerce strategy for your business.
According to Pew research, 8 out of 10 are online shoppers, and 51 percent of them use mobile devices for shopping. If you aren’t leveraging mobile traffic, your business is likely missing out vital conversions even as you are reading this. Read more….
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